An innovative way to help shoppers go green has been recognised with an Award for corporate Governance at the annual Sustain Awards. Rapanui, an Eco-Fashion brand run by young entrepreneurs, claims its Traceability Tool and Eco Labelling Initiatives make it convenient to shop ethically - and suggest it has industry-changing potential.
The awards, hosted by Sustain Magazine at the Troxy in East London celebrated 16 business's contributions to a more sustainable UK. Rapanui beat off heavy competition from Balfour Beatty and Aggregate Industries to claim the Governance Award.
Rapanui believe that: "It's not that people don't care about where their clothing comes from and how it's made, it's just that they don't know"; in response they developed a grading system called Eco-Labelling, similar to energy efficient light bulbs, plus an interactive map tool. The maps can be accessed from a shoppers Smartphone and show exactly where Rapanui's clothing comes from, and how it is made.
Sustain Magazine Editor Jim McClelland said: "...there is a real commitment within the industry to sustainability, and it's reassuring to see brands like Rapanui at the forefront of this change."
Mart Drake-Knight said: "We're passionate about promoting sustainability; it is core to our business. To win an award for Governance from Sustain is a real honour. To have our ideas and initiatives praised by our peers and people we admire just drives us on to achieve more."
Find out more about traceability and Rapanui at: http://www.rapanuiclothing.com/eco
Monday, 21 March 2011